“The biggest obstacle to creativity is attachment to outcome. As soon as you become attached to a specific outcome, you feel compelled to control and manipulate what you’re doing. And in the process you shut yourself off to other possibilities.

I got a call from someone who wanted me to lead a workshop on creativity. He needed to tell his management exactly what tools people would come away with. I told him I didn’t know. I couldn’t give him a promise, because then I’d become attached to an outcome — which would defeat the purpose of any creative workshop.’

It’s hard for corporations to understand that creativity is not just about succeeding. It’s about experimenting and discovering.”